Conceived by Mr. Peet and his most discerning customer, Major Dickasons Blend has become the coffee that epitomizes the rich flavorful taste of Peets. When Alfred Peet opened his first shop in Berkeley, CA in 1966, he quietly ignited a revolution that forever changed the expectations of American coffee drinkers. Today, we follow his example, using only the worlds finest coffees and still roasting each batch by hand to achieve the richest, most flavorful cup.